Holland Properties
Transforming brand identity and supercharging marketing performance challenge
Challenge:
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Obsolete Brand Identity: Their brand identity had grown outdated, failing to resonate with their target audience.
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Underperforming Marketing Efforts: Marketing initiatives were falling short, resulting in inadequate lead generation and sluggish sales growth.
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High Marketing Expenses with No Clear Plan: The company was pouring resources into marketing without a well-defined strategy.
Results:
The company saved an impressive 30% of its marketing budget by identifying and eliminating unnecessary costs associated with communication channels that were either underperforming or irrelevant to their target audience.
30%
400%
LinkedIn followers mark an impressive 400% growth. This expanded reach facilitated connections with a more extensive and highly engaged professional network.
Average email marketing campaign open rates within the company reached an exceptional 65.8%, far surpassing industry and peer benchmarks (41% and 26%, respectively). This underscored the effectiveness of their revamped email content and targeting strategy.
65.8%
565
In the initial 6 months, this approach generated a remarkable 565 opportunities in the sales pipeline, by implementing a comprehensive sales funnel and lead nurturing campaign.
The number of Google reviews increased by 83%. This demonstrated their ability to listen to customers and implement meaningful changes based on feedback.
83%
