Struggling to Market Your Micro, Small or Medium Business? An Outsourced Marketing Manager Can Help You!

Having a solid marketing plan is vital for any micro, small or medium business (micro, small or medium business) to succeed. But let's be honest, hiring a full-time marketing manager might not be in the budget. This is where outsourced marketing managers come in as your secret weapon.

Imagine a Seasoned Marketing Pro Joining Your Team

Imagine having a seasoned marketing professional join your team – but without needing office space, benefits, or a big salary! An outsourced marketing manager works with you on a contract basis, offering a complete range of services:

• Building winning marketing plans for your micro, small or medium business

• Running your marketing campaigns carefully and efficiently

• Keeping your marketing budget on track, maximizing your return on investment (ROI)

They become your go-to person for all things marketing, helping you achieve your business goals.

Why Choose an Outsourced Marketing Manager for Your Micro, Small or Medium Business?

Here's why an outsourced marketing manager could be the perfect fit for your growing business:

• Cost-Effective Expertise: Marketing skills can be expensive. Outsourcing keeps costs under control by letting you only pay for the services you need. Plus, you avoid extra costs like National Insurance and employee benefits.

• Proven Industry Experience & Fresh Perspective: Outsourced marketing managers often have a wealth of experience across various industries. They bring a fresh perspective, identify areas for improvement specific to your micro, small or medium business challenges, and give your marketing efforts a much-needed boost.

• Flexible Support Tailored to Your Needs: Tailor the level of service to your specific needs and budget. Whether you need ongoing marketing help, help with a specific project launch, or want to develop a winning content marketing strategy, there's a customised solution to fit the bill.

• Scalable Growth as Your Business Thrives: As your micro, small or medium business thrives, easily scale your marketing efforts by adjusting the time you work with your outsourced marketing manager. This ensures your marketing strategy stays adaptable and keeps fueling your growth.

Is Outsourcing Marketing the Right Move for You?

Outsourcing marketing can be a game-changer, especially for businesses that:

• Lack the Resources for a Full-Time Hire: Your company might be too small to justify the cost of a full-time marketing manager. Outsourcing gives you access to the expertise you need without breaking the bank.

• Need Specific Marketing Skills: Perhaps your in-house team doesn't have the specific marketing knowledge needed to develop and run a winning marketing plan, like launching a successful social media campaign or creating effective email marketing strategies. An outsourced marketing manager can bridge that gap and steer you towards success.

• Need Project-Specific Support: Maybe you require a marketing specialist for a specific project launch or campaign, like developing a new website or managing a pay-per-click (PPC) advertising campaign. Outsourcing lets you tap into specialised expertise without the commitment of a full-time hire.

• Want to Focus on Your Core Business: Outsourcing marketing can free up your valuable time and allow you to focus on other crucial aspects of running your micro, small or medium business, like product development, customer service, or sales. Let the experts handle marketing while you concentrate on your core business strengths.

Measure Success with SMART Goals and Benchmarking

An outsourced marketing manager can be a key player in helping you achieve your marketing goals. Here's how:

• Setting SMART Goals: SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. An outsourced marketing manager can guide you through this process to ensure your marketing goals are clear, actionable, and aligned with your overall business objectives. (Learn more about setting SMART goals).

• Benchmarking Your Performance: Benchmarking involves comparing your marketing performance against industry standards for micro, small, and medium businesses in your niche. An outsourced marketing manager can help you identify relevant benchmarks and track your progress over time. This allows you to see how your marketing efforts stack up and identify areas for improvement. (Explore the how-to's of benchmarking, here).

Finding Your Perfect Match: Your Outsourced Marketing Manager

The key to success is finding the right outsourced marketing manager for your specific needs. Keep In Mind:

• Define Your Needs: What specific marketing goals are you aiming to achieve? Identifying your objectives, like increasing brand awareness, driving website traffic, or boosting online sales, will help you find an outsourced marketing manager with the skills and experience to get you there. 

• Conduct Interviews: Take your time interviewing potential marketing managers. Ensure they have a strong track record in your industry and a deep understanding of your target audience. Ask about their experience with micro, small, and medium businesses and their approach to marketing on a budget.

Ready to Take Your Marketing to the Next Level?

By outsourcing your marketing to a skilled professional, you can gain access to valuable expertise, save time and resources, and achieve your business goals.

Contact me today for more information, on how you can benefit from having an outsourced marketing manager!